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Privacy Policy

This website is owned and operated by YRStore Limited (collectively referred to as “YRStore”, "we", "us", or "our" in this privacy notice). YRStore is responsible for your personal data. We respect your privacy and are committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you use this website (“Website”), which is dedicated to users in the United Kingdom. 

Our Contact Details:

If you have any questions about this privacy notice or our processing activities, we can be contacted as follows:

  • Post: 4th Floor, 2-8 Scrutton Street, London EC2A 4RT marked for the attention of the Privacy Officer; or 
  • Email: 

It is important that you read this privacy notice together with the Website’s Cookie Policy and Terms of Use. This privacy notice supplements the other notices and is not intended to override them. 

HOW and WHAT data do we collect about you?

Personal data, or personal information, means any information about an individual from which that person can be identified. We collect this information directly from you, as well as automatically through your use of the Website. We collect, use, store and transfer different categories of information about you which we have grouped together as follows:

  • Identity Data – name, username, title and date of birth and personal characteristics including age..
  • Contact Data – billing address, delivery address, email address and telephone numbers. 
  • Financial Data - bank account and card payment details.
  • Transaction Data - details about payments as well as products purchased from us.
  • Profile Data - username and password, purchases or orders, preferences, feedback and survey responses.
  • Usage Data - information about how you use our products and Website such as internet protocol (IP) address, cookies, mobile device ID, any login data, browsing history, browser type and version, time zone setting and location, viewed pages with date and time stamp (log information), browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Website. 
  • Marketing and Communications Data - preferences in receiving communication and marketing information from us or, in the circumstances described in more detail below, from Heineken UK Limited.

We do not process any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health or genetic and biometric data). Nor do we process any information about criminal convictions and offences.

We do not knowingly collect personal data relating to children and have age verification processes on our Website and as part of the Wifi Services. Further, we do not market our products or services to anyone under the age of 18.

WHY do we collect your personal data?

We collect the above categories of personal data about you for the following purposes:

  • When you purchase products through the Website – this includes when your payment is processed and requested product is delivered to you; 
  • When you register and create an account on the Website – you will be asked to create an account before you are able to make an order. We will also send you messages to remind you to complete your registration, should your online session end before registration is complete; 
  • To communicate with you – this includes where we manage our relationship with you; where we respond to complaints; where we invite you to events, or where we make suggestions to you about various products and services that you could benefit from;
  • To maintain and optimise the Website – this includes where we need to solve performance issues, to improve the availability of the Website and to secure the Website against fraud; and
  • To improve our marketing strategies by creating profiled audience segments so that we can send relevant tailored offers and content, in particular when we use data management platforms. 
  • To perform any contract YRStore Limited may have with you, including managing payments, fees and charges.

We will only use your personal data for the purposes above, unless we reasonably consider that we have another appropriate reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Further information on the circumstances in which we collect your data is available in Annex 1 of this privacy notice.

What is our LEGAL BASIS for collecting your Data?

Under Data Protection Laws, we must have a legal basis under which we process your personal data. When we collect and use your information, we do so under one of the following:

  1. We have a legitimate interest as a business;

  2. In order to perform a contract we have with you;

  3. In order to comply with a legal obligation; or 

  4. You have given us your consent.

Legitimate Interest as a business means conducting and managing our business to enable us to give you the best service. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). 

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party, such as your order for purchase of our products, or to take steps at your request before entering into such a contract.

Compliance with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to, such as anti-money laundering legislation. 

With your consent, this can only be relied on by us as a legal basis for processing where your consent has been freely given, is unambiguous and clear (i.e. you have actively opted into a service we provide by ticking a box). If you provide us with your consent to process your data at any point on the Website, you can withdraw it at any time, and we will stop all processing activities that were based on consent as a legal basis for processing. Please note we may still process the data if we have another lawful basis for processing (in most instances, this will be for a more limited purpose e.g. back-up storage or to record a withdrawal).

Further information on the relevant purposes and linked legal basis are set out in Annex 1 of this privacy notice.

Where we need to collect personal data due to a legal or regulatory obligation, or in relation to the performance of a contract, and you do not provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). We will notify you of this at the time. 

WHO do we share your personal data with?

We may have to share your personal data with the parties set out below for the purposes set out in the table in Annex 1: 

  • External third parties – We share your personal data with third parties which include:
    • Where you provide your express consent for us to do so, Heineken UK Limited for the purposes of sending you marketing communications;
    • IT and system administration service providers based within the EEA and UK;
    • Service providers such as solicitors and accountants;
    • First and Third party advertising companies and media agencies for marketing and research purposes; 
    • Data storage provider(s) based within the EEA and UK;
    • Data management platform provider, Relay42, based outside the EEA and UK who provides marketing strategy services; 
    • Data on-boarding service providers based within the EEA and UK who provide marketing strategy services; 
    • Third party providers of social media platforms (including Facebook);
    • Courts, parties to litigation and their professional advisers where we reasonably deem it necessary in connection with the establishment, exercise or defence of legal claims; 
    • Independent debt recovery agencies other agents for the purpose of collecting monies due or outstanding; and
    • A purchaser or parties interested in purchasing any part of our business.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. Where the third parties act as processors on our behalf, we only permit them to process your personal data for specified purposes and in line with our instructions.

International transfers

Our external third parties may be based outside the UK or the EEA. Whenever we transfer your personal data out of the UK or the EEA, we ensure that the same level of protection is afforded to it by ensuring at least one of the following safeguards are put in place:

How SECURE is my data?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They are subject to a duty of confidentiality. Unfortunately, no transmission of information over the internet can be completely secure, and you should also note that the security of information depends in part on the security of the computer you use to communicate with us and the security you use to protect account information and passwords, so please take care to protect this information. 

Our Website includes links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites, plug-ins or applications and are not responsible for their privacy statements. We encourage you to read the privacy notice of every website you visit and third-party service/application that you use. 

How LONG will my personal data be used for?

We will only retain your personal data to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Further retention details for specific aspects of your personal data are noted in Annex 1.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

What MARKETING and PROFILING activities do we carry out?

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We may use your Identity Data, Profile Data, Technical and Usage Data and Location Data to form a view on what we think you may want or what may be of interest to you and to understand your purchasing trends. This profiling activity is used as part of how we decide which products, services and offers may be relevant (we call this marketing). 

You will receive tailored marketing communications from us if you have provided your consent for us to do so. You can ask us, or third parties acting on our behalf, to stop sending you marketing messages at any time by contacting us at Where you opt out of receiving these marketing messages, we will no longer conduct any marketing unless you opt-in again at a later point. Please note that where we have another lawful basis for processing, we will continue to process personal data for other purposes – for example, we may process information provided to us on the basis of contract necessity.

You can also set your browser or device to refuse all or some cookies including advertising cookies – please see our separate Cookie Policy for more detail on this. 

Please note that other than the profiling activities described here, we do not carry out any automated decision-making processes which could have a legal or significant impact on you.

What are my RIGHTS?

Under certain circumstances, you have various rights in relation to your personal data under data protection laws. If you wish to exercise any of these rights, please contact us using the details at the start of this notice. 

You will not have to pay a fee to access your data or exercise any of your other rights, but please note that we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. 

In order to respond to any request in relation to your data access rights, we may need to request specific information from you to help us confirm your identity. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You have the right to:

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases we may demonstrate that we have compelling legitimate grounds to process your information which overrides your rights and freedoms. 

You also have the right to:

  • Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you;

  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected;

  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it, or where you have successfully exercised your right to object to processing (see box above);

  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it; 

  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you; and

  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance using the details at the start of this notice. 

This version was last updated in August 2019. 

Annex 1 – Legal Basis for Processing


Type of data

Lawful basis for processing including basis of legitimate interest

Retention period

Where you create an account on our Website.




Performance of a contract with you.

For the duration of your contract with us and for 6 years after a period of inactivity. 

Where we perform the contract we have in place with you for the purchase of products, including managing payments, fees and charges. 






Performance of a contract with you;

To perform our legal obligations.

After the duration of your contract with us has expired, our online sales records will be retained by us for 7 years or longer if required by tax or corporate bookkeeping. 

To maintain our Website and to tailor its content to you. 



Marketing and Communications

Necessary for our legitimate interests (for running our business).

We retain information relating to the performance of our Website for 12 months. We retain information on your use of our Website (IP address etc.), for 12 months. Our Cookie Policy provides more information on specific cookie retention periods. The logs of the use of our Website will be deleted 6 months after creation.

To use data analytics to improve our Website, products/services, marketing, customer relationships and experiences.

Technical and Usage 

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy).

12 months from Website visit.

To improve our marketing strategies and create profiled audience segments (including custom and look-a-like audiences) so that we can issue tailored marketing content and offers.


Marketing and Communications

Technical and Usage


Contact (where we send direct electronic marketing)

Your consent. 

Data will be processed until an opt-out / objection is received, or consent is withdrawn as applicable, after which point it will be anonymised save that we will retain details of the opt-out/objection. 

To make suggestions and recommendations to you about goods or services that may be of interest to you and to issue tailored marketing content and offers.

Contact (where we send direct electronic marketing)


Marketing and Communications

Your consent. 

Data will be processed until an opt-out / objection is received, or consent is withdrawn as applicable, after which point it will be anonymised save that we will retain details of the opt-out/objection.